In order for my music magazine to target a particular social group, I needed to decide on a particular target audience so I could design my magazine to fit around that particular social group. However i tried to target a large audience by doing a mixed genre magazine as I represented age, sexual orientation and ethnicity. Although you target a particular social group, all music can be enjoyed by anyone therefore I tried not to stereotype as the music magazine industry appeals to a wide market.
To make my magazine appeal to all, I used neutral colours of black and white, as these create a powerful contrast together along with red, as this is a unisex colour that will appeal to all ages and break up the black and white to make the colour scheme stand out.
As I proved in my questionnaire the audience likes a colour scheme that stands out as it attracts their attention. The house colour s of white, red and black is the main colour theme throughout my magazine as it keeps the magazine looking simple but effective and will also represent my magazine so that when a reader buys a copy of my magazine they can easily identify it. Also, the image on my front cover represents a large social group as it is an image of an attractive female artist. Therefore it will grab the attention of a large proportion from, young girls, to teenage girls and females as they may aspire the singer or like her music, but it will also appeal to teenage boys and men as she is very attractive and the headline could get them curious as to how she has turn bad, a perfect example of this today may be Rhianna, Beyonce or Lady Gaga featuring on the front page of a music magazine. The language is easily readable and non-complex therefore it can be read by all ages that are capable of reading, this also keeps the audience large as if I was to use complex words throughout it may not appeal to some of the younger generation, whereas standard English with very few complex words will appeal to all ages, genders and ethnicity. The font I consistently used throughout was Ariel and Ariel black for some of the key information as I wanted the font to be kept simple but stylish as sometimes crazy fonts can make it seem as though its targeting a younger age and also make the lettering harder to read, however I did use some fun lettering on my double page spread to emphasis the fun wording as I wanted the interview to pick up on the act the interview was a fun interview. Finally, I think I achieved targeting a large group as I made sure my magazine would appeal to all different social groups.
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