What kind of media institution might distribute your media product and why?
When creating a new magazine it is important to make sure you know where your target audience will buy your magazine from and where you would like it to be distributed. The media institution that may distribute my product would be newsagents or large stores like Tesco, WHSmith and Asda etc as all of these stores sell music magazines, however as they already sell them they may not want to stock anymore as music magazines do not sell as well as some of the leading fashion magazines like ‘Heat’ or ‘Ok’. Also the big publishing companies may publish it as they also publish other media products like newspapers, other magazines and books etc. As my magazine is a product that is print based, it will need a company that can print it on to materials to make the magazine. For example ‘IPC Media’ are a big institution that may distribute my product as they also publish ‘NME’ and ‘NME’ is also a mixed genre magazine like mine. However as they are already publishing a widely recognised mixed genre magazine they may not risk publishing another.
Another publishing company that may publish my music magazine is BBC magazine, as they sell a variety of music magazines already, their main one being Top of the Pops, so they may want to publish a mixed genre one on instead of one that just targets one genre. However as they have already got Top of the Pops widely recognised they may not want to compete against other music magazines to try and get my magazine recognised too.
When creating a new magazine it is important to make sure you know where your target audience will buy your magazine from and where you would like it to be distributed. The media institution that may distribute my product would be newsagents or large stores like Tesco, WHSmith and Asda etc as all of these stores sell music magazines, however as they already sell them they may not want to stock anymore as music magazines do not sell as well as some of the leading fashion magazines like ‘Heat’ or ‘Ok’. Also the big publishing companies may publish it as they also publish other media products like newspapers, other magazines and books etc. As my magazine is a product that is print based, it will need a company that can print it on to materials to make the magazine. For example ‘IPC Media’ are a big institution that may distribute my product as they also publish ‘NME’ and ‘NME’ is also a mixed genre magazine like mine. However as they are already publishing a widely recognised mixed genre magazine they may not risk publishing another.
Another publishing company that may publish my music magazine is BBC magazine, as they sell a variety of music magazines already, their main one being Top of the Pops, so they may want to publish a mixed genre one on instead of one that just targets one genre. However as they have already got Top of the Pops widely recognised they may not want to compete against other music magazines to try and get my magazine recognised too.
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