Vibe is a hip pop music magazine that has not been around for many years as hip hop music is relatively new and only became a popular genre of music towards the beginning of the 90's.
This front cover features a picture of Chris brown in the centre as the main attraction, this is very conventional as he fits the genre of the music magazine well. However he is a very good choice to use as an image on a front cover of a hip pop magazine as he is classed as a hip pop/ RnB singer. He also appeals to a wide audience of males and females, as he is not only a good musician and dancer who's songs appeal to all, but boys aspire to have his talents, money and looks and many young teenage girls have a crush on him due to his physical appearance.
The magazine really stands out as it uses the colours black, white and yellow. The background is black therefore the white and yellow writing contrasts with this well, to make it very eye catching. The colours are very unconventional for a hip pop magazine as they set a happy mood and yellow symbolizes sunshine etc however hip pop is very well known for its rough, aggressive nature. The text fits in with the genre well as the masthead "Vibe" stands for a strong beat and is often associated with music. The headline " R U still down?" is written in slang and as a rhetorical question, making the audience want to read the article inside. All of the text is visible and in a bold font to make it clear and easy to read for all ages, as hip pop music tends to target more of a younger audience between the ages of 11-19. The main image of Chris is very conventional of hip hop as he is a young black male and hip pop is dominated by young American black culture. His arms are full of tattoos to give him that rough gangster look that is famously recognized and associated with him pop males, his clothing is very casual and his black top and scarf blend in with the background to give it a finished look. The pose relates to the title as he looks as though his asking the readers a question.
The front cover consists of several straplines however the one that captures the eye is "Drake" as the font is slightly larger than any other e.g "Chris Brown" as the front cover has a caption of him therefore there trying to sell the magazine by showing it has information inside about over hip pop stars. Also exclusive stands out as it is also one of the largest straplines on the page plus it has a white border with black writing to create a contrast that attracts the eye. All the wording is of a noticable size therefore it can be read by the reader easily and the colours help to attract the readers attention to it if it was sitting on a shelf. The language is conventional of a Hip pop magazine, therefore the reader automaically assumes it is of that genre because of the slang terms e.g "R U...". Overall the magazine gives a good indication of the genre it is based on and what you would find inside it, the design is appealing because of the bright contrasting colours that would catch the readers attention. However i think this magazine would not appeal to perhaps the older generation or those who enjoy Rock/Indie music as theres nothing on the cover to interest them.
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